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About us

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Our philosophy

We strive every day to enhance the well-being of your entire family. We achieve this by creating innovative, functional, and colourful products that support safe and healthy child development.

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Strong in more than 40 countries!

From our heart in Belgium, New Valmar, distributor of Nûby products, reaches across borders, with distribution spanning vast regions of Europe, Africa, and the Middle East.

Our products have a widespread and diverse presence: from hypermarkets and supermarkets to discount retailers, and from e-commerce platforms to specialist baby stores.

You’ll also find us in organic shops, drugstores, pharmacies, and even toy stores, reflecting our commitment to reaching every parent and child, wherever they are.

Europe

International expertise, local warmth

At New Valmar, we owe our success to our incredible team. We proudly describe ourselves as a unique mix: an SME with a strong international character.

You’ll find a dynamic and dedicated team spread across multiple countries, speaking a rich variety of languages.

From our headquarters in Evergem to our teams in France, Italy, Germany, and Spain, we work together to deliver the quality and innovation our customers deserve.

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Tashina
Transport manager
Veerle
Human resources

Feeling at home in the local market

Although parents' joys and challenges are universal, we are committed to staying in tune with each local market where Nûby products are sold.

You’ll often find us at trade fairs and events, as well as visiting retail outlets. This allows us to monitor market trends closely and ensure the best possible shopping experience for parents and children alike.

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Peter
Country Manager Germany
Zoe Ann
Key Account Manager
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Be inspired

We understand the joys and challenges of parenthood. Whether you’re seeking advice on sleep training for your newborn, tips for managing your toddler’s stubborn streak, or ideas to help prepare your preschooler for school, we’re here to help.

Making your life easier is our mission

Our values

  • Care

    We are dedicated to care in all its forms: ensuring our products are safe and comfortable while making family life more enjoyable and stress-free.

  • The world

    We are committed to future generations, using environmentally friendly materials and optimising our production processes to reduce our environmental footprint.

  • People

    We respect and value everyone in our community, from employees to customers, and listen carefully to their needs and feedback.

  • Fun

    Fun is at the heart of everything we do at New Valmar. Our colourful products are designed to encourage creativity and interaction for the whole family.

A little history

Since 1992, New Valmar has been distributing a carefully selected range of Nûby and Dr Talbot’s products across large parts of Europe, Africa, and the Middle East.

Our goal has always been to make life easier, more enjoyable, and more colourful for babies and parents. Ease of use, simplicity, and fun are at the core of every product we create.

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Our labels

Your baby’s safety is non-negotiable—and we feel the same way. That’s why we rigorously test all our products and ensure they meet the highest quality standards. Our commitment to safety is reflected in the quality certifications we’ve received. Here’s a selection of the labels we’re proud to carry.

Labels

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